What does it take to become a true business leader? It takes grit and determination with passion and drive to succeed. The leader should be able to overcome adversity with a positive approach and lead his men to victory all the time!
When it comes to leadership skills and motivation, William Lauder is indeed a true business leader when it comes to business development and growth. William Lauder has been the lucky charm of the Estee Lauder Company ever since he had joined in 1986. The Company was founded by his grandmother, Mrs Estee Lauder with just four ordinary skincare products. They invoked quality and trust and went on to become top selling international products in the USA market. Mrs Estee Lauder had the character and integrity to become one of the most successful business entrepreneurs in the world today. After she became a household name in the American beauty and cosmetic market, her family members joined the business to help her. When her grandson William Lauder joined the organization, there was no looking back!
William Lauder children and loved ones claim that he is passionately devoted to the development of the Estee Lauder Company like his grandmother. He is always thinking about innovative ideas to put into practice for the improvement and growth of business operations. Even as a leader within the organization, William Lauder is an inspiring example for everyone to inculcate. He is a man of action and hardly uses words to motivate his team. During his tenure the distribution channels and the brand portfolio of the company increased. He looked after nine specialty brands and they became best sellers across the globe. The notable brands he managed were Bobbi Brown, Origins, MAC and Clinique. If you take their names today, they are some of the top premium brands both men and women go for.
William Lauder was also devoted towards his customers. He believed that customer delight is very important for the success of any company. He engaged customers in online activities and won their hearts. William Lauder children and family state that this original yet cost effective idea actually helped spread the name of the Estee Lauder Company fast. People across the globe became aware of Estee Lauder and its brand portfolio of top quality products. Thanks to William Lauder, the company firmly established its goodwill and went on to become a dominant leader in the beauty and cosmetic industry today!