In this competitive world, the seller needs to advertise to prove the supremacy of his product. Every product has their substitutes available in the market. Therefore, one needs to differentiate their product from the others so that it looks appealing to the person in terms of its usage and the features of the product. This all can be made possible using the promotional strategies of the product and the marketing strategies used by the companies. The mobile industry is very uncertain just like the fashion industry where the fashion will be outdated the next day with the advent of new trend. The mobile companies are coming with update very frequently. In order to survive in this cut throat competition, the strategies used by the Samsung are just mind blowing and are reaping fruits.
Tips to sell latest device :
To sell a Samsung phone, Samsung has been using the smart technique of confusing the consumers with the competitive features in the Samsung phones with frequently release of the different kind of phones and tablets. The innovation in technical context is one of the strategies that have helped the Samsung to increase the customer base of the Samsung phones. The more the customer base, the higher the revenue, the higher the profit. The target of the company is thus achieved in terms of the true results of the innovation strategies.
Incredible features like sensor, fingerprint scanner and fast charging capabilities have added to the increasing demand of the Samsung phones. The combination of the features of the smart phones and the tablets also termed as the tabletop in terms of the size of the mobiles has added to increasing the market share of the Samsung.
As far as promotional strategies are concerned, they have also helped develop their business. The Samsung uses both push and pull strategies in order to boost up the sales. Push strategies include advertising through print media and other social media. Pull strategies include using the celebrities for the events and shows and branding using the spot placements.
The skimming price policy is used by the Samsung to sell a Samsung phone. The Samsung company sell at the high price in the initial phase of the product i.e. at the launch of the product until the another entrant in the market catches the eyes of the people. The Samsung has been able to grab the market using the skimming policy of selling because of the features of the quality phones of the Samsung and the unique selling point of the Samsung phones.
Then comes the distribution stage in order to ensure the bright selling phase of the Samsung phones and in order to earn more and more from the sale of the innovative product launched by the Samsung. The Samsung offers the distribution channel and the retailers the discounted prices and the incentives to sale more and more smartphones. The strategies to promote the product at the retailing level are taught to the retailers and they are given the incentives to motivate them to work for the company.
Thus, it has been a great success.
