Creating an effective marketing campaign can be difficult, but with a printed bag campaign, you could tap into a new target audience without spending huge sums on marketing. In this article, we will be looking into how your business can benefit from creating its own printed cotton bags to aid in advertising and building brand awareness over a prolonged period of time. 

Use Humour 

When creating your own printed bags, you want them to be as unique as possible and one of the ways that you can achieve this is through using humour. Whether this is printing popular memes on the front of your bags, or funny phrases from popular celebrities this is the perfect way to capture the attention of the audience whilst creating a back that is fit for purpose. When adding text onto a bag it is important that the typography is clear as this will encourage the customer to engage with the design. 

Consider Shape 

In addition to what is on the bag, it is important to consider the shape of the bag that you are looking to create. Whether big or small this can be the difference between people re-using your product. If it is spacious and can hold a large amount, people are more likely to reuse it for a weekly food shop as well as other shopping trips. Due to the nature of the cotton material, you can create printed cotton bags of all shapes and sizes to house a number of your products to help fight the war on plastic. 

Colour Theme 

The colour theme is also an important element to consider when creating paper bags as certain colours are associated with a specific thought or feeling. Because of this, it is important that the colour theme captures the attention of the target audience whilst perfectly representing your brand. This will ensure that the logo works in synergy with the overall design to create the perfect bag for your company. Though it can take time to see results from a printed bag campaign, this is the perfect opportunity to boost your brand whilst maintaining a high-profit margin. 

Make It Interesting 

I addition to the colour theme, it is important to ensure that the bags you are creating are interesting. Whether they feature specific facts and figures, or they provide an open-ended question to start a conversation, this is an ideal way to capture the attention of a target market. Though it can take time to find your place in this niche market, getting it right could see a large amount of profit generated for your business. Though this may help to boost sales for your company, this marketing campaign may also see media coverage, helping to boost the brand as a whole. 

With this in mind, there are a number of reasons why creating your own printed bags will benefit your brand in the long term. Where will you start when creating your branded bags.